When it comes to cotton basics, Fruit of the Loom is an underwear institution in America. The company’s decision in 2005 to skew previously boring, conservative images towards playful advertising using body-positive wordplay and beautiful photography have undoubtedly given them amazing sales and customer feedback. Following is a small sampling of their advertising, which I will update as I receive more examples.
Photographer/s: TBA
Models, single pages L-R:
Valerie Lefkowicz, Melissa Masi, Quinn Miles, Maiysha Simpson, Ivory Kalber, Sage Salzer
Models, double pages:
Nicole Le Bris, Crystal Renn, Keicia Derry
And while I know there are better examples out there (or about to be *wink*), here is a TVC from 2007 featuring a model named Valentina Chirico. Yes, I know there is no sound but I can’t find a better copy.
