STEADFAST

Readers may recall the uproar around knitwear designer Mark Fast’s use of larger models when showing his S/S 2010 collection during London Fashion Week.  As a continuation of his belief that his fashion can be worn by fuller-bodied women, Fast’s advertising campaign/lookbook for the Faster extension line presented two different-sized models in the same clothes.

While it may be that we notice the models because their faces are familiar to us, seeing the same clothes on each of them allows us to properly bridge the gap between fashion aspiration and clothing reality.

Photographer: Fiona Garden
Models: Hayley Morley, Anouk Lepere

HANDY HINT: click on the FS button at bottom right of the pictures to view the images at Full Screen size – they’ll be much larger.  Or click on SL for a slideshow.  Either way, use your ESC button to close the screen when you are done

images from Faster website

Tagged as: Anouk Lepere, Fiona Garden, Hayley Morley, Mark Fast, U.K.