FASHION RECYCLING, ITALIAN STYLE

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This television commercial for Elena Miro launching their charitable Dona L’Usato program was filmed over February 13-14, 2010 in Barcelona.  Customers can bring in their used clothing and receive a discount towards their new purchase of items from the Elena Miro 25th Anniversary collection.


Director:
Jean Claude Thibaut
Agency: Leo Burnett
Models: Laura Catterall, Lizzie Miller, Amanda Dougherty, Aija Barzdina (the shopgirl)

And a making of – if you want to see the reality behind the making of these sorts of things!

Videos sourced from YouTube

{ 3 trackbacks }

Pippa/RunwayRevolutn
March 8, 2010 at 10:20 pm
RunwayRevolution
March 9, 2010 at 9:20 am
TheCurvyFashionista
March 14, 2010 at 10:57 am

{ 1 comment… read it below or add one }

1 Monique March 19, 2010 at 2:51 pm

I love it!!

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