This television commercial for Elena Miro launching their charitable Dona L’Usato program was filmed over February 13-14, 2010 in Barcelona. Customers can bring in their used clothing and receive a discount towards their new purchase of items from the Elena Miro 25th Anniversary collection.
Director: Jean Claude Thibaut
Agency: Leo Burnett
Models: Laura Catterall, Lizzie Miller, Amanda Dougherty, Aija Barzdina (the shopgirl)
And a making of – if you want to see the reality behind the making of these sorts of things!
Videos sourced from YouTube
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I love it!!