H&M GETS INCLUSIVE 1.0

H&M is a company loved for its designer collaborations with the likes of Stella McCartney, Matthew Williamson, Viktor & Rolf and most recently, Sonia Rykiel and Lanvin, but much snarked about by their larger customers who frankly loathe the only crumb they are thrown by the multinational… the very basic BiB line.

All that is set to change with the release of their new extended-size line called Inclusive – a collection exclusively for H&M Online .  Inclusive will be a ONE-OFF range of colourful and feminine fashion with lots of attitude in sizes EU32-54 which will be sold exclusively through H&M Online in Europe from March 10.

The collection includes figure-flattering party dresses in 50’s styles with large polka dots and rose patterns, as well as skirts, tops, cardigans and lingerie following the same theme.  Basically the same sort of thing we’ve already seen in other places, but with that added H&M cool factor, new colourways and fabrics, and (hopefully!) lower price point that we’ve come to rely on.

Photographer: Jason Kibbler
Models: McKenzie (blonde), Robyn Lawley (brunette)

HANDY HINT: click on the FS button at bottom right of the pictures to view the images at Full Screen size – they’ll be much larger.  Or click on SL for a slideshow.  Either way, use your ESC button to close the screen when you are done.

At the moment, you would have to live in Europe in the delivery zone of these H&M Online stores : Austria, Denmark, Finland, Holland, Norway, Sweden, Swedish Finland and the UK. Let’s tweet @HM via #includemeHM or #HMInclusive to get them to offer international delivery from the UK store!!!

Images from H&M.com and Fordmodels.com.

Thanks to @dodaijezebel for reblogging this post!

Tagged as: H&M, Inclusive, Jason Kibbler, Robyn Lawley, Sweden