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L’OREAL TRUE MATCH FOUNDATION – WE’RE ALL WORTH IT

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L’Oreal Paris (USA) has released the latest True Match foundation campaign TVC during the Golden Globes ceremony on Jan 8 2017, and it’s really very good in both concept and execution.  Based primarily on expressions of layered ethnic identity recognizable through skin tones, it also addresses other forms of identity through casting selection.

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MANIFESTO by ISABELLA ROSSELLINI

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Recognizable as one of the iconic faces of our time, Isabella Rosellini’s first foray into fragrance and color cosmetics was called Manifesto.  Billed as ‘A Celebration of What You Are’, the entire campaign touted multi-generational, muti-racial beauty and espoused a philosophy of self-empowerment without overt labels.

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THE FIRST BEAUTY CAMPAIGN – REVLON, 1998

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In 1998, the global cosmetics company Revlon decided it was time to pay respect to their diverse  customer base, and announced the signing of a larger sized emerging supermodel to their roster of celebrity representatives.

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