THE ARCHIVIST

PIPPA JEFFERYS is an Australian model who has worked since 1994 in the plus size industry.  She was the first Australian plus size model to be represented by Ford in North America, and her career has sent her to locations across Africa, Europe, Scandinavia, Asia and North America.  She has worked for many of the major names in Australian retailing, including Maggie T, Playtex, Autograph, My Size, Table 8, Avon,  Dolina, Taking Shape, Grace Bros/Myer, and David Jones. She has appeared on the pages of Australian Women’s Weekly, Madison, Woman’s Day, Family Circle, Take 5, That’s Life and New Idea; within Australia editions of Vogue and Marie Claire, and in overseas publications as diverse as Home Essentials (UK), Damernas Väld (Sweden), and Lifetime and Figure magazines (US), as well as The New York Times and Vancouver Sun (Canada) newspapers.  Her international clients include Quelle, Moda Vita, KappAhl, Avon, Nordstrom, SAKS 5th Avenue, Hanes/Just My Size, ITV4, Modern Woman, Mr Jax, The Hudson Bay Company, Eaton’s, The Bon Marché, Profitts and Kohls.

As a staunch advocate for size diversity in fashion and a keen longtime observer of the industry, she created an online archive of published images of models over a size 10 called Every Body Is Beautiful in January 2009 to provide creative resources and a form of respite from the narrow media definitions of beauty.  In November 2009 the website moved to the new domain name of RunwayRevolution.com and to date has received over 200,000 unique visitors.   Supported materially by industry stakeholders such as Miroglio Group (Elena Miro), and tapping the assistance of a long-established network of model friends and agents, RunwayRevolution.com is able to present a truly international perspective of the plus-model industry from a well informed and substantially experienced source.

In addition, she has provided mentorship of new and established models for over 10 years via community forums at Plusmodels.com and CurvyChic.com and through her photography work for modelling portfolios.

Ben Barry, CEO, Ben Barry Agency (regarding both Runway Revolution and Every Body is Beautiful)

What you are doing is amazing. Your site is so comprehensive and professional, and your sourcing impeccable. I think it is a ”role blog” for everyone who writes one. …Your current post really broke through the critique to point out a brilliant — and so important — point. It certainly caused me to take a step back and reflect on my own posts. Thank you for writing it…You have my total support.

 

Press:
April 7, 2011 – Interview for SONSI Living

 

For interview requests and any other correspondence, please use the Contact page or write to info@runwayrevolution dot com.