Canadian retailers have long used billboards and city building walls to advertise on a large scale, and AdditionElle is no exception. Currently gracing city blocks in both Montreal and Toronto is this elegant lingerie image (actual billboard poster at top right).
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Canadian retailer AdditionElle has been quietly videoing some of their collections and marketing activities for quite some time, and many of them are available on YouTube. Following are some of the promotional videos which were played instore and/or made available as part of media packages.
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