This television commercial for Elena Miro launching their charitable Dona L’Usato program was filmed over February 13-14, 2010 in Barcelona. Customers can bring in their used clothing and receive a discount towards their new purchase of items from the Elena Miro 25th Anniversary collection.
Elena Miro launched its Fall/Winter 2010 line (as usual) during the first show scheduled of the Milano Moda Donna fashion week on February 24, 2010. Rich jewel tones in silk and taffeta, metallic wool and laser-cut suiting, buttery-soft leather boots, devore velvets and recurring motifs in accessories evoke an Orientalist/1940s feeling.
The following images are from the Elena Miro Spring/Summer 2009 lookbook, shot on location on the island of Cape Verde. My gratitude goes to the wonderful people at Miroglio Group for supplying them to this archive.
Photographer: Fiorenzo Borghi
Models: Anja Geyer, Milina Huckova, Inga Eiriksdottir (in order of appearance)
Sorry, couldn’t resist an art pun in the title Elena Mirò are keeping up a fairly high advertising output despite the financial times; all the better to keep us looking snappy in sizzling neon and jewel tones during the long harsh winter – well, those of us in the northern hemisphere at least!
Elena Mirò enlisted photographers Attilio Capra, Andrew Dunn, Andrea Gandini, and Agnes Spaak to shoot their lookbook of Fall Winter 2008 covering a variety of locations and styles. I’m personally a big fan of surrounding a model with handsome men!
From Fashion TV comes this ‘backstage’ video from the Elena Miro S/S 2010 show in Milan, which is mostly an extended interview with Lizzie Miller and Crystal Renn, after some short excerpts of show fittings and other bits and pieces.