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Elena Miro

ELENA MIRO RETROSPECTIVE: 1997 TO 2010

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Elena Miro‘s Comunications department have graciously gone through their back catalog of key campaign images to share their ongoing philosophy with readers: “Positivity and dynamism are the best words to describe the philosophy of a brand that continues to introduce itself through new ideas of communication.  Elena Miro has continued always with strong ideas, but coherent [...]

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ELENA MIRO A/W 2011, MILANO

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Elena Miro presented their Autumn Winter collection in Milan on 23rd of February 2011, and as happened last year did not appear in the opening spot on the Moda Donna schedule.  Not having to conform to MFW rules must give the company some wonderful freedom in where and how they choose to present.   They [...]

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ELENA MIRO – SPRING/SUMMER 2011

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With the next Elena Miro show approaching on the 23rd February I thought I would pop up their latest catalogue, which is dripping Italian chic in spades.  Scarves in the hair and hoop earrings might seem like cliches from Mastroianni films, but does good style ever truly date…?

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VIDEO: ELENA MIRO, S/S 2011

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Elena Miro presented its Spring/Summer collection for 2011 in Milan on September 22, 2010 despite being shifted out of the regular opening spot of the Milano Moda Donna program for the first time in five years by officials who hope to reinvigorate Milan’s dwindling influence by spacing out the powerhouse brands to create “…calendar that is [...]

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ELENA MIRO TURNS 25!

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Elena Miro celebrates its 25th anniversary this year, and has released this whimsical illustrated postcard set excerpted from their full set of collection images to keep their advertising presence ticking over until the next big runway show in Milan.

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FASHION RECYCLING, ITALIAN STYLE

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This television commercial for Elena Miro launching their charitable Dona L’Usato program was filmed over February 13-14, 2010 in Barcelona.  Customers can bring in their used clothing and receive a discount towards their new purchase of items from the Elena Miro 25th Anniversary collection.

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