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Elena Miro

This television commercial for Elena Miro launching their charitable Dona L’Usato program was filmed over February 13-14, 2010 in Barcelona.  Customers can bring in their used clothing and receive a discount towards their new purchase of items from the Elena Miro 25th Anniversary collection.

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Elena Miro launched its Fall/Winter 2010 line (as usual) during the first show scheduled of the Milano Moda Donna fashion week on February 24, 2010.  Rich jewel tones in silk and taffeta, metallic wool and laser-cut suiting, buttery-soft leather boots, devore velvets and recurring motifs in accessories evoke an Orientalist/1940s feeling.

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The following images are from the Elena Miro Spring/Summer 2009 lookbook, shot on location on the island of Cape Verde.  My gratitude goes to the wonderful people at Miroglio Group for supplying them to this archive.
Photographer: Fiorenzo Borghi
Models: Anja Geyer, Milina Huckova, Inga Eiriksdottir (in order of appearance)

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Sorry, couldn’t resist an art pun in the title  Elena Mirò are keeping up a fairly high advertising output despite the financial times; all the better to keep us looking snappy in sizzling neon and jewel tones during the long harsh winter – well, those of us in the northern hemisphere at least!

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Elena Mirò enlisted photographers Attilio Capra, Andrew Dunn, Andrea Gandini, and Agnes Spaak to shoot their lookbook of Fall Winter 2008 covering a variety of locations and styles.  I’m personally a big fan of surrounding a model with handsome men!

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From Fashion TV comes this ‘backstage’ video from the Elena Miro S/S 2010 show in Milan, which is mostly an extended interview with Lizzie Miller and Crystal Renn, after some short excerpts of show fittings and other bits and pieces.

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ELENA MIRÒ S/S 2010

Thumbnail image for ELENA MIRÒ S/S 2010

These are the official videos released by Elena Mirò. Due to ongoing permissions and royalties issues with music on YouTube, these videos are silent.  Might I suggest, to fill the awkward silence, that you listen to the smoove groove of Maiysha Simpson singing her version of Peter Gabriel’s Sledgehammer *?

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ELENA MIRÒ SUMMER 2008 – CABO VERDE

Thanks to the generous people at Elena Miro, I can share with you a video made during one of the shoots for their Spring 2009 lookbook, featuring Anoushka or Anja (depending on which agency board you are looking at!) on Cabo Verde, off the west coast of Africa.

Click here to view – the video is [...]

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ELENA MIRÒ S/S, 2006

This video is the official Elena Miro show footage

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ELENA MIRÒ S/S, 2007

The following videos are the official Elena Miro show footage.
Part 1:
Part 2:

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ELENA MIRÒ S/S, 2008

The following videos are the official Elena Miro show footage
Part 1:
Part 2:

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ELENA MIRÒ’S CALENDAR GIRLS

After the success of Elena Miro’s 2000 calendar featuring Barbara Brickner, the company released another calendar in 2003 featuring a more diverse group of women.

Images appear in Jan-Dec month order, with the first image being the outside cover. Models are (in order of month appearance):

Cover and January – Barbara Brickner
February – Cristina MaymoneMarch – [...]

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ELENA MIRÒ F/W 2006/2007

The following videos are the official Elena Miro show footage
Part 1:
Part 2:

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ELENA MIRÒ F/W 2009/2010

The following videos are the official Elena Miro show footage.
Part 1:
Part 2:
Shown on 25th February, 2009.
View this collection online: www.style.it (direct link)

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ELENA MIRÒ F/W 2007/2008

The following videos are the official Elena Miro show footage
Part 1:
Part 2:View the entire collection online: www.style.it (direct link)

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ELENA MIRÒ S/S 2009

The following 4 part video sequence is the official Elena Miro show footage.  Noted fashion critic Hilary Alexander wrote about the collection:
Milan Fashion Week opened yesterday with a delightful surprise for all those women bored with the seemingly endless parade of lean, lithe teenagers that tends to dominate the catwalks. Instead, the Milan season [...]

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ELENA MIRÒ S/S 2006 – CHINA

Clearly, Elena Miro has come a long way in a few short years in terms of aesthetic, styling and presentation!
However, even if some of the models seem noticeably too small and possibly even padded, the racial diversity of the models is refreshing.

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THE ICON CALENDAR: ELENA MIRÒ

In 2001 an Italian company named Elena Mirò released a calendar for its customers featuring Barbara Brickner, and revolutionized the way larger-sized models were presented in advertising and editorial images in Europe.  

My deepest appreciation goes to Miroglio Fashion for providing me with the following high-quality images from the calendar.  The images are ordered by month.

Photographer:  Attilio Capra

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