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Elizabeth Green

ZIZZI, ZAY & ZJ – S/S 2010

Denmark is headquarters for a surprisingly large number of plus-size clothing brands, given the relatively small size of the country. Casual wear brands Zizzi, ZJ Denim Identity, and Zay each have their own set of advertising images produced for each season, and following are the lookbooks for Spring Summer 2010.

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MADISON’S LEARNING CURVES

Australia’s Madison magazine has started including designer brand ‘how to dress for your curves’ pages in each monthly issue. Following are the pages for April, May, June, July and August 2010, all shot in the same style but produced by different photographers.

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DRESSED TO FRILL

Groan-worthy puns aside, this well-executed editorial by Australia’s Woman’s Day magazine is a neat example of showing pretty lingerie on a variety of body sizes. It is lovely to see that the largest model is given the most number of photos in the series!

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SHOP TIL WE DROP

Australia has had another bumper crop of editorials featuring models ranging from size 10-16, courtesy of the June 2010 issue of Shop Til You Drop. While the abundance of content is heartening, it is a shame that the Editor felt she had to point out that this was NOT to be thought of as [...]

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SUMMER DOWN UNDER

As much of Australia is experiencing a heatwave at the moment – sending many women out to brave the harsh lighting and mirrors of swimwear stores!! – I thought this might be the time to add some shapely swimwear images from Cosmopolitan magazine’s Australian edition to remind us that “bikini ready” comes in larger sizes!

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CHIC IN THE CITY

Australian retailer City Chic made its debut on the catwalk at the public-access Sydney Fashion Festival, run adjunct to the invite-only Rosemount Sydney Fashion Festival on August 20 with 2 showings on that day. City Chic (formerly Big City Chic) was originally a small chain of stores in mostly suburban areas that was acquired by Millers [...]

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