When it comes to cotton basics, Fruit of the Loom is an underwear institution in America. The company’s decision in 2005 to skew previously boring, conservative images towards playful advertising using body-positive wordplay and beautiful photography have undoubtedly given them amazing sales and customer feedback. Following is a small sampling of their advertising, which I [...]
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After the success of Elena Miro’s 2001 calendar featuring Barbara Brickner, the company released another calendar in 2003 featuring a more diverse group of women. Images appear in Jan-Dec month order, with the first image being the outside cover. Models are (in order of month appearance): Cover and January – Barbara Brickner February – Cristina [...]
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