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Lane Bryant

THE AD THAT FOX AND ABC DIDN’T WANT VIEWERS TO SEE

There’s a bit of outrage brewing in the media and online at the moment about Lane Bryant‘s brand new Cacique Intimates TVCs featuring Ashley Graham. Read the story in brief, here, and watch the commercials after the jump…

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MOMENTS: CACIQUE INTIMATES LAUNCH, 2000

Ah, those halcyon days of larger models on catwalks wearing skimpy little numbers….truly the beginning of the runway revolution! Following is the video of the first ever big-production show conducted by Lane Bryant, on the occasion of the launch of Cacique Intimates in New York on February 1, 2000. Celebrities appearing in the show included [...]

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ASHLEY’S SECRET

Lane Bryant‘s new back-smoothing bra may not be the most revolutionary design innovation in lingerie, but they certainly know how to make it look sexy!

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THE V GIRLS

Lane Bryant was the first plus-size retailer to use fashion, sports and/or media celebrities to increase brand recognition and engage mainstream media coverage, with the first delivery of this new attitude being the 1998 launch their of youth line Venezia Jeans Clothing Co. Shot by renowned fashion photographer Francesco Scavullo, the first set of V [...]

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MAKING IT BIG

var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));try {var pageTracker = _gat._getTracker(“UA-9675042-1″);pageTracker._trackPageview();} catch(err) {} In 2001, Chris Noth lent his star power as Mr Big from HBO’s Sex and the City to Lane Bryant’s lingerie sales via print and TV commercials. According to The New York Times, [...]

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GOLDEN DAYS

Before the Charming Shoppes acquisition of Lane Bryant there was a lot to like about their advertising. With a good budget and sound ideas, they got a lot of things right in the images and concepts they created. Following is an instore promotional video that backed up print/magazine advertising at that time.

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