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Melissa Masi

TWO’S COMPANY, THREE’S A FRUIT!

Fruit of the Loom has released a TV commercial made in Los Angeles for their “Fit For Me” underwear line featuring Melissa Masi, Quinn Miles, Ljubenka Milunovic and Maggie Brown. Enjoy!

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RIPE & LOVELY

When it comes to cotton basics, Fruit of the Loom is an underwear institution in America. The company’s decision in 2005 to skew previously boring, conservative images towards playful advertising using body-positive wordplay and beautiful photography have undoubtedly given them amazing sales and customer feedback. Following is a small sampling of their advertising, which I [...]

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