While most larger model editorials seem to be ‘only girl’ shoots – perhaps not to sway readers on the question of ‘true’ model size – occasionally a magazine that wishes to reflect its readers more accurately than usual will cast a diverse mix of size, gender, age and beauty in a single editoral.
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Lingerie e-retailer Hips and Curves has released a short form video to support their existing advertising formats. Far more experimental than the usual ‘use a recognisable model and have her work the outfits’ type concept that other companies generally employ, this short film has plot, a bit of subtext and scriptwriting which navigates bravely between corny [...]
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