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Valerie Lefkowicz

ZIZZI, ZAY & ZJ – S/S 2010

Denmark is headquarters for a surprisingly large number of plus-size clothing brands, given the relatively small size of the country. Casual wear brands Zizzi, ZJ Denim Identity, and Zay each have their own set of advertising images produced for each season, and following are the lookbooks for Spring Summer 2010.

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RIGHT ON, TARGET!

Target released a fun commercial for US audiences in 2005 featuring Isaac Mizrahi and a mix of models of different sizes and ages to portray his “Luxury for Every Woman, Everywhere” design philosophy. Clearly a winning technique, as Mizrahi used the same idea in a 2009 campaign with Liz Claiborne.

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RIPE & LOVELY

When it comes to cotton basics, Fruit of the Loom is an underwear institution in America. The company’s decision in 2005 to skew previously boring, conservative images towards playful advertising using body-positive wordplay and beautiful photography have undoubtedly given them amazing sales and customer feedback. Following is a small sampling of their advertising, which I [...]

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